Application Of Daydream Theme Illustration In Culturaland Creative

Under the current situation that the domestic business model is becoming more and more mature,people gradually realize that cultural construction is the basis of cultural and creative development,and creativity is the core.Solving the goal of brand pursuing cultural connotation has become an important topic.The unique appeal of illustration has become an irreplaceable visual expression in daily life.Applying illustration elements to cultural and creative brands increases the design aesthetic connotation of cultural and creative products.Daydreaming is an illusion generated in the brain,representing the original desire and making up for the shortcomings of reality.The illustration embodies the image and also caters to the spiritual hunger of the contemporary audience.This research shows this internal demand through illustration.The creator,as a visual analysis tool,creates a new visual language with his own understanding and life experience.Integrating daydream illustration design into cultural innovation can enhance the persuasion of cultural innovation brands and realize the cross-border between the two in technology and theory.