Application Of Danzhai Batik Pattern In Traditional Chinese Medicine Cultural And Creative Products

As a gathering place for cultural dissemination,museums have certain significance in popular science education and the role of edifying the spiritual world.More and more people are injecting the concepts of health,green,and wellness into their daily lives,while traditional Chinese medicine museums have also received public attention.The theories and techniques of traditional Chinese medicine contained therein have also become the focus of dissemination and display in traditional Chinese medicine museums.Both are historical treasures derived from the practical experience of ancient Chinese working people.The Beijing Museum of Traditional Chinese Medicine Processing Technology adheres to the mission of promoting traditional Chinese medicine culture and inheriting traditional Chinese medicine processing techniques as the core of the thematic cultural dissemination gathering place of traditional Chinese medicine.The author chooses this museum as the starting point for the research of this topic,using cultural and creative products in the context of the new era as a presentation method,and inheriting the theoretical knowledge of traditional Chinese medicine and traditional Chinese medicine processing skills related to health preservation both inside and outside.This article will take the knowledge of traditional Chinese medicine as the theoretical support,take the culture of traditional Chinese medicine as the development object,summarize the design highlights and innovation points through various surveys and classification analysis of traditional Chinese medicine cultural and creative products,and then use the Beijing Museum of Traditional Chinese Medicine Processing Technology as the research medium to create a cultural and creative product design of the Beijing Museum of Traditional Chinese Medicine Processing Technology with Chinese charm and cultural heritage.Firstly,conduct desktop research and data collection for domestic museums of traditional Chinese medicine to understand the current situation and main categories of cultural and creative product design in museums of traditional Chinese medicine.Analyze the design elements of traditional Chinese medicine cultural and creative products through field research on 6 museums and venues related to traditional Chinese medicine.Based on the online questionnaire survey data,the design positioning of cultural and creative products of the Beijing Museum of Traditional Chinese Medicine Processing Technology was established.The previous study and research provided solid theoretical support and image reference for subsequent design practices.Secondly,based on the knowledge of health preservation in traditional Chinese medicine theory,Chinese herbal medicines are classified and analyzed to establish the names and corresponding processing actions of the 16 Chinese herbal medicines used in this design practice.Based on the analysis of the digital large screen data in the Beijing Museum of Traditional Chinese Medicine Processing Technology,and through the geographical advantages of Chinese herbal medicine cultivation and growth,the Miao ethnic group in Danzhai,Guizhou,was selected to combine batik patterns with Chinese herbal medicine graphics and processing actions,creating Chinese herbal medicine graphics and processing action illustrations with Chinese national characteristics and aesthetic charm.Finally,in the design and application of cultural and creative products in the Beijing Museum of Traditional Chinese Medicine Processing Technology,from the perspective of practicality and sustainable development,combining modern people’s life philosophy and state of life,we have designed cultural and creative products that are popular with the public and have the cultural attributes of traditional Chinese medicine.