Design And Research Of A Series Of Cultural And Creative Prouducts Based On The IP Image Of BUPT

Campus cultural and creative products of colleges and universities are the material carrier of campus culture and thoughts,and an effective means of campus cultural inheritance,while campus intellectual property(IP)image can materialize the campus cultural factors of colleges and universities,so as to make the connection between teachers and students and the campus closer.In the design and development of campus cultural and creative products,IP image is integrated into the design and development of series cultural and creative products based on IP image,which can not only show the unique style of the school,but also establish campus culture brand,which plays a very positive role in inheriting and promoting campus culture.Through the theoretical research on campus IP image and campus cultural and creative products,combined with the current concept and mission of campus cultural and creative products,this paper sorted out the existing campus cultural and creative products,and studied the incubation forms and derivative methods of cultural and creative products based on campus IP figures image.From the sorting out campus cultural resources to the extracting and developing campus cultural element symbols,this paper will summarize the design elements based on campus IP image,and then launch the derivative design of a series of cultural and creative products based on campus IP image.In the creation of campus cultural and creative products,through the study of design principles,design methods,presentation forms and other aspects,this paper puts forward the basic design principles that the series of cultural and creative products based on campus IP image should meet,namely the principles of artistry,culture,serialization,practicality and innovation.This paper takes Beijing University of Posts and Telecommunications(BUPT)as an example to design the IP image and campus cultural and creative products of BUPT.By analyzing the carrier forms,design elements and application scenarios of campus cultural and creative products,the professional characteristics of BUPT "Information Whampoa" are fully explored and integrated into the DESIGN of IP image and campus cultural and creative products.This research reflects on the specific presentation form of BUPT campus IP image,which effectively enhances the content spiritual and emotional value of BUPT campus cultural and creative products.In the way of publicity and promotion,the combination of online and offline methods is used,and the dissemination channels and contents are up-to-date and close to campus life,so as to provide beneficial reference for promoting the development of the overall cultural soft power of colleges and universities and the publicity and promotion of campus cultural and creative products.As an important communication medium of campus culture,promoting the creative combination of campus cultural and creative products and IP image design can effectively promote the cultural branding of colleges and universities,and make full use of the cultural resources of colleges and universities,and have a positive effect on the campus teachers and students.