Research On The Design And Application Of Huining Red Tourism Cultural And Creative Products Based On Image Modeling

Red culture is a unique culture formed in the process of revolution,construction and reform under the leadership of our Party.Red culture contains the lofty ideals and beliefs of the Communists and the spirit of hard work;It contains the Chinese people’s national spirit of unity,peace loving and self-improvement,so the inheritance and development of the red culture is crucial.In recent years,as the party and the state attach great importance to red culture,the creative industry of red culture has also developed vigorously.At the same time,many excellent red tourism cultural and creative products have been designed.However,in the red revolutionary holy land in remote areas,the design of red tourism cultural and creative products still has many problems,such as lack of variety,lack of creativity,inability to reflect the connotation of red culture,and inability to arouse emotional resonance between people and products.Therefore,from the perspective of image modeling,this paper takes Huining,the holy land of the Red Revolution,as the research object,and combines the three-level theory of emotional design and the hierarchical theory of image creation to study the image level of Huining’s red resources,extract the image elements in red resources,and use the image modeling method to design and practice,forming red tourism cultural and creative products with specific red cultural characteristics.The main work of this study is as follows:1.Collect and sort out the red resources of Huining through investigation,investigation and visit,divide the red resources of Huining into three categories according to their presentation forms: red cultural relics,red buildings and sculptures,and red revolutionary deeds.2.Comprehend Donald A.Norman’s three-level theory of emotional design,Bai Zonghua’s layered theory of artistic conception creation and Kevin Lynch’s research method of three-level deconstruction of environmental images to study the image level of Huining red resources.3.Through the analysis and research of image level,the image elements of Huining red resources are extracted from three aspects: the visible layer,the behavioral layer and the invisible layer,and the image element library of Huining red resources is established to provide design ideas for the follow-up cultural and creative product design.4.Using image modeling design methods,i.e.refining and summarizing,analogy and metaphor,symbol and association,exaggeration and exaggeration,etc.,the image elements of Huining red resources are created according to the visible layer,behavior layer and invisible layer,generating specific red tourism cultural and creative products,and completing the design practice.Through the theoretical research of image modeling,it is proved that image modeling design theory can provide designers with new ideas and methods in the design of red tourism cultural and creative products.Through design practice,it is proved that image modeling design can design red tourism cultural and creative products with distinctive red cultural characteristics.In addition,in the tourist souvenir market with serious homogenization,we can design cultural and creative products with cultural connotation,high added value and high recognition by mining regional cultural characteristics and using image modeling design methods,which is of great significance for inheriting local characteristic culture and culture.