SCP Analysis And Development Strategy Research Of Zhoushan Maritime Service Industry

Zhoushan’s maritime service industry has entered a new stage of development during the "14th Five Year Plan" period.Now,what is the current situation of the development of Zhoushan maritime service industry? Is the market structure good? Is market conduct standardized? Is market performance steadily improving? In order to find the answers to the above questions,it is particularly important to establish a SCP analysis model and conduct a comprehensive and systematic analysis of Zhoushan’s maritime service industry.This article takes the maritime service industry of Zhoushan as the research object,summarizes previous research results through literature research methods,summarizes relevant research on the maritime service industry at home and abroad,and proposes innovations and shortcomings in this thesis.Focusing on the basic characteristics and key elements of Zhoushan’s maritime service industry,this thesis elaborates on the three concepts of maritime service,maritime service industry,and Zhoushan’s maritime service industry.After a brief review of industrial organization theory,further discussions on the applicability of the theory were conducted,and a theoretical framework for SCP analysis was established.Combining quantitative analysis with qualitative analysis,this thesis expounds the types and influencing factors of the market structure of Zhoushan maritime service industry,and analyzes in detail the market concentration,service differentiation,and barriers to entry and exit of Zhoushan maritime service industry;This thesis expounds the types and influencing factors of market conduct in Zhoushan maritime service industry,and analyzes in detail the market competition conduct and market coordination conduct within Zhoushan maritime service industry;Summarize the influencing factors of market performance of Zhoushan maritime service industry,and analyze the market performance of Zhoushan maritime service industry from three aspects: resource allocation efficiency,scale structure efficiency,and technological progress.The sixth chapter of the thesis conducts a linkage analysis of Zhoushan maritime service industry based on SCP analysis.The research results show that:(1)The market structure of Zhoushan Bonded Marine Fuel Filling Service is a typical oligopoly structure,so price coordination conduct in its market conduct is very easy.However,due to its decreasing market concentration,its resource allocation efficiency is gradually improving;(2)Zhoushan Bonded Marine Fuel Supply Service belongs to a monopolistic competition structure,and its internal market conduct is gradually improving the efficiency of resource allocation through the establishment of foreign ship supply industry associations;(3)Zhoushan ship maintenance services belong to a monopolistic and competitive market structure.Through market coordination activities such as the establishment of the Zhoushan Ship Industry Enterprise Association,they cooperate to explore technological progress in "green maintenance" and promote the stabilization of the monopolistic and competitive market structure;(4)There is no so-called leading enterprise in the Zhoushan crew ship management service market,and its market structure belongs to a typical monopolistic competition market structure;(5)Currently,there is only one company in the Zhoushan ship trading service market,so its market concentration is 100%.Its technological progress is mainly reflected in the use of Internet technology.(6)The Zhoushan ship finance leasing service industry is still in its infancy,or even not yet,within the Zhoushan maritime service industry,so it is not possible to conduct market concentration analysis.Based on the above SCP analysis results,the seventh chapter of the thesis proposes suggestions for the development of Zhoushan maritime service industry.