Research On The Development Of General Aviation Tourism Market In Heilongjiang Province

In December 2016,The State Council issued the 13th Five-Year Plan for the Development of National Strategic Emerging Industries,which clearly proposed that more efforts should be made to cultivate the general aviation market,and the construction of the general aviation industry has been put on the agenda.General aviation tourism is in the downstream of the general aviation industry chain,but it has the closest relationship with consumers.It integrates general aviation industry,tourism industry,sports industry and other industries,which can make up the partial gap of high-end tourism consumption market at present,and promote the development of domestic tourism economy.Nowadays,the low-altitude airspace of our country is open continuously.The government’s policy to promote general aviation tourism development is frequently released.Some investors are eager to develop general aviation tourism.Although general aviation tourism has a relatively mature market and products in foreign countries,it is still in its infancy in China,and the number of relevant theoretical studies is very limited.Besides,there are different development between China and foreign countries,so there is not much experience to draw lessons from.Based on this,this paper will focus on general aviation tourism research and exploration,hoping to provide support for the development and development of Heilongjiang general aviation tourism market.On the basis of summarizing and analyzing the research results of general aviation tourism at home and abroad,this paper firstly expounds some basic problems of general aviation tourism:the concept,characteristics,product types and system composition of general aviation tourism,and clarifies the connotation and extension of general aviation tourism;Secondly,this paper summarizes the current situation of general aviation tourism products in Heilongjiang Province,and analyzes its market potential with the help of in-depth interviews and questionnaires.It finds that age and educational level have a significant impact on the awareness of general aviation tourism in Heilongjiang Province,while occupation has no significant impact at the present stage.Gender,age and annual family income all have a significant impact on the purchasing power of general aviation tourism,etc.Then,the demand factors and supply factors of general aviation tourism in Heilongjiang Province are explored,as well as the future trend of this source market.Finally,through the empirical analysis of Heilongjiang general aviation tourism industry,pointed out the problems existing in its market development and put forward the corresponding countermeasures.