Research On Updating Strategies For Xiangzhou Historical City Area In Zhuhai From The Perspective Of Tourism Experience

As the protection and renovation of historical urban areas have reached a new peak in recent years,the government has proposed a series of guidelines,policies,and principles to upgrade and enhance the tourism experience in these areas.In this context,it has become increasingly important to view historical urban area renovations from a tourism experience perspective.This trend is in line with national policies and has driven an organic connection between the discipline of landscape architecture and historical urban area renovation and tourism.Therefore,studying historical urban area renovation strategies from a tourism experience perspective is not only theoretically significant but also has broad application prospects in practice.This article is divided into several parts.The first part provides an overview of the relevant development history of historical urban area renovation and tourism experience,domestically and internationally,and establishes a preliminary understanding of historical urban area renovation from a tourism experience perspective by defining the related concepts of historical urban areas,experience economy,and tourism experience.Then,the research object and direction are defined,and the development characteristics of historical urban area renovation and tourism experience are summarized.Additionally,the value of historical urban area renovation is analyzed,the problems with traditional renovation methods in historical urban areas are explored,and the relationship between tourism experience and historical urban area renovation is examined.The second part conducts a survey on the historical urban area of Xiangzhou in Zhuhai.First,the development and renovation history of Zhuhai and the cultural connotation and development of Xiangzhou’s historical urban area are introduced.Then,the current status and existing problems of Xiangzhou’s historical urban area in terms of green landscape,historical culture,road traffic,and tourism are outlined.The tourist experience of Xiangzhou’s historical urban area is divided into five dimensions: environmental experience,product experience,service experience,facility experience,and cultural experience,with 22 indicators.A satisfaction questionnaire survey is conducted on tourists visiting Xiangzhou’s historical urban area,and the results are statistically analyzed using the Importance-Performance Analysis(IPA)method.The data analysis results are then integrated and analyzed to identify the reasons for the problems and lay the foundation for future renovation strategies.Finally,based on the principles of historical urban area renovation in Xiangzhou,renovation strategies are proposed from the tourism experience perspective in five dimensions:environmental experience,product experience,service experience,facility experience,and cultural experience.These strategies provide a reference for the renovation of Xiangzhou’s historical urban area.