Research On Cultural And Creative Product Design Of Traditional Handicraft Based On TRIZ Theory

With the increasing protection of Chinese traditional handicrafts in recent years,promoting the protection and innovative development of traditional handicrafts through cultural creative product design has gradually become an Academic hot spot.With the efforts of numerous designers and researchers,the traditional handicraft cultural creative product design is entering a new stage of development.However,under the background of the new era,the traditional handicraft creative products on the market have gradually appeared new problems such as lack of innovation and serious homogenization,and their development has encountered bottlenecks.In order to solve these new problems,this thesis first determines the key problems to be solved in this study by analyzing the existing problems and workflow of today’s traditional handicraft creative product design,and then comprehensively applies three theoretical tools: TRIZ theory,KANO model and shape grammar to solve the key problems.This thesis puts forward four problem countermeasures: constructing the product design strategy of traditional handicraft cultural creation based on user demand,constructing the product differentiation innovation strategy based on the law of technological system evolution,using the principle of invention-creation and shape grammar to generate the product appearance design scheme,using the simplified TRIZ solution process to carry on the product function innovation and optimization,then constructed a problem solving method system.Finally,this thesis selects Weixian cloth toys as the source of cultural creativity design,and verifies the reliability of the problem-solving model through design evaluation.