Research On The Cultural Creativity For Intangible Cultural Heritage Based On "Aestheticization Of Daily Life"

The "Aestheticization of daily life" is a social phenomenon produced with the high development of market economy and scientific and technological progress,and has deeply affected every aspect of daily life.The intangible cultural and creative industry is no exception,but the "Aestheticization of daily life" brings opportunities to it,but also brings serious aesthetic alienation problems such as superficial,entertaining and utilitarian.Therefore,how to seize the opportunity and meet the challenge in the context of "Aestheticization of daily life" to cultural creativity for intangible cultural heritage,is the current problem that needs to be solved.This thesis studies the creation of the intangible cultural heritage under the background of "Aestheticization of daily life",which is hoping to have a clearer understanding of the aesthetic problems of the intangible cultural heritage creation from the origin,and to solve the aesthetic problems with appropriate design strategies,so as to effectively help the intangible cultural heritage to achieve better development and inheritance in contemporary life.Firstly,the relevant research results of domestic and foreign scholars are analyzed to analyze the background,ontology characteristics,significance and influence of the "Aestheticization of daily life",so as to take it as the theoretical basis of the research.Then analyzes the correlation between the "Aestheticization of daily life" and non-heritage creation design,and specifically analyzes the positive significance of the "Aestheticization of daily life" to the intangible heritage creation,including sensory beauty,symbolic beauty,technology beauty and public beauty,and negative influence,including the single aesthetic form,abuse of design elements,spiritual and cultural weakness and degradation of technological beauty.Only by suppressing negativity can enthusiasm be demonstrated.Then,with aesthetic beyond as the breakthrough point,the basis of the aesthetic beyond —— true,good,beautiful aesthetic idea as a standard of design,help intangible heritage and avoid harm,better deal with the "Aestheticization of daily life" aesthetic problems,put forward to follow the objective law of the "true",carry forward the humanistic care of "good","beauty" of harmony and design orientation.Finally,on the basis of the design orientation of truth,good and beauty,the intangible cultural creation and design method based on the "Aestheticization of daily life" is summarized,including rural research,dual-track development,function optimization,paying attention to spirit and hand-made experience,and and takes Xuzhou sachet as an example to design practice,so as to prove the feasibility of the design method."Aestheticization of daily life" is a long-term social reality,we cannot escape,can only actively respond to.In the later research,this study can be used as a basis to conduct a more in-depth aesthetic design research on the specific intangible cultural heritage projects.