Research On Development Strategy Of H Bearing Company

Since the reform and opening up,our bearing industry develops rapidly,bearing market competition is increasingly fierce.H Bearing Group Co.,LTD.(hereinafter referred to as H Bearing Company)is a bearing manufacturing company with a history of several decades,an earlier bearing manufacturing enterprise established in our country,once a backbone enterprise of the local economic development,H Company has a unique advantage in the business process,but due to the increasing number of enterprises in the bearing manufacturing industry,excellent enterprises continue to emerge.Enterprise management can not keep up with the pace of The Times,enterprises need to solve more and more problems until the system transformation,from the state-owned system to private enterprises.Under the background of the country’s efforts to revitalize the manufacturing industry,H Company is in a special period of transformation after bankruptcy reorganization.All sectors of society pay high attention to it,and the company is facing great pressure.Therefore,this paper takes the transformed H company as the research object to formulate a development strategy in line with the actual situation of H company,which is of practical significance for H company to enhance its market competitiveness and sustainable long-term development.This paper first introduces the development status of H bearing company,and briefly analyzes the current development strategy and operation effect of H bearing company,summarizes the problems existing in the development of H bearing company,and the causes of the problems.Secondly,the development environment of H bearing Company is analyzed,and the macro-environment of H Bearing Company is analyzed by PEST method.Then,the industrial environment of H Bearing Company is analyzed,and the technical ability,financial condition,marketing ability and human resources of the company are analyzed one by one.SWOT analysis method is used to further analyze the company.Find out the advantages and disadvantages of the enterprise and the opportunities and threats faced by the enterprise.Thirdly,it determines the guiding ideology,construction principles and development strategic objectives of the development strategy of H Bearing Company,puts forward the long-term development strategy and the overall development strategy,and proposes the functional strategy according to the internal and external analysis of H Bearing Company,including the research and development strategy,production strategy,marketing strategy,human resources strategy and financial strategy.Finally,in order to ensure the smooth implementation of the development strategy of H Bearing Company,five safeguard measures are proposed to improve the company’s institutionalized management system,optimize marketing,enhance technological innovation and independent research and development ability,strengthen cost capital management and improve human resources management mechanism.