| As an intangible cultural heritage of the Mongolian people,the art of Mao embroidery,which has been passed down from generation to generation,has a strong cultural connotation and a long-standing ethnic charm.As the ancestral land of the Mao embroidery technique,the Chahar region of Inner Mongolia Autonomous Region harbors unique local customs and traditional culture.Throughout the long history,these traditional skills and regional culture have been bursting with their unique value and charm,driving the development of society and gradually revealing their unique artistic charm in the process of building a strong cultural nation.Nowadays,with the development of society and the progress of technology,traditional handicrafts are gradually replaced by mechanical production,and traditional handicrafts can no longer meet the growing needs of people and slowly fade out of people’s cultural vision.Therefore,it is the most urgent task of this thesis to study how to improve the traditional handicraft industry and how to break the limitations of the current development,how to fit the aesthetic consciousness and emotional dimension of the current stage,and how to make it enter into the public’s vision and life,and how to achieve the purpose of preservation and inheritance.The author conducted a field research on the ancient traditional handicraft of Mao embroidery in Baiyin Chagan Town,Chahar Right Wing Back Banner,Ulanqab City,Inner Mongolia Autonomous Region,and interviewed Xiao Zhangui,the inheritor of Mao embroidery.Through oral and physical learning,we investigated the inheritor and the technique of Mao embroidery in more depth,summarized the existing data and compiled the history of its birth and history while mastering the basic operations to form a research feedback.Taking Mongolian intangible cultural heritage Mao embroidery as an entry point,we will outline its artistic characteristics and cultural values from the perspective of intangible heritage,analyze the possibility and feasibility of transformation of Mao embroidery skills,explore the strategy and value of innovation,and carry out practical innovation according to certain principles and methods.Exploring and innovating the expression form of intangible cultural heritage Mao embroidery,enhancing ethnic cultural confidence,leading the trend of cultural thought,and promoting the dynamic inheritance and innovation of intangible cultural heritage.At present,in the field of cultural creative design,there are few domestic researches on Mao embroidery techniques.Due to the restriction of the technique and culture itself,the development of Mao embroidery technique is always limited within a certain scope,and it is difficult to break the original limit.This thesis attempts to cross the original barrier by exploring the traditional cultural elements of the ethnic group but not limited to the regional elements,exploring new ways of presentation with the existing materials,and integrating Mao embroidery with cultural creativity,hoping to promote the cultural and economic development of the region on the one hand,and to inject new vitality into the protection and inheritance of Mao embroidery.By examining and analyzing various cases of traditional culture and intangible cultural heritage derivatives in China,we will refine design ideas and provide reference for the innovation of intangible cultural heritage embroidery.It is dedicated to the research of cultural creative design of Mongolian intangible cultural heritage Mao embroidery,and injects new vitality into the inheritance and development of Mongolian intangible cultural heritage Mao embroidery. |