IP Image And Cultural And Creative Product Design Based On Langyatai Traditional Culture

With the rapid development of today’s society,the world economy is also constantly changing.At the same time,cultural and creative industries are also gradually rising and emerging in China.Become a new force to promote China’s economic development.In terms of content design,R ＆ D and promotion,marketing and communication,cultural and creative products break through the single and conservative thinking mode of traditional tourist souvenirs in design and operation.It not only improves economic benefits,but also promotes cultural communication.At present,the development of cultural and creative industries has become one of the effective ways to improve the national cultural influence and national economic competitiveness.Langyatai’s style integrates mountain,sea and architecture.At the same time,Langyatai contains a variety of intangible cultural heritage legends and traditional culture.The towering Langyatai gathers the hard sweat of the ancient people;The majestic statue of Qin Shihuang shows the spirit of an emperor through the ages;Langya stone carving with a long history,writing indelible great achievements;The four seasons Lord God of Luan and Phoenix looks after the wishes of one people from generation to generation;On the basis of analyzing and appreciating cultural and creative products at home and abroad,this paper takes the traditional culture of Langyatai as the starting point.Through the field investigation of Langyatai,we can improve the understanding and cognition of Langyatai traditional culture,and then extract the traditional cultural elements and symbols of Langyatai.Then,by analyzing the successful cases of the application of traditional culture in cultural and creative products,this paper explores the relevant design methods and application ways.Finally,combined with the design practice of cultural and creative products with the theme of "Langya blessing",this paper summarizes and summarizes,and looks forward to the future of this topic.Through this theme research,the traditional cultural symbols of Langyatai under the background of the new era are endowed and displayed.At the same time,it makes people’s aesthetic form more modern and innovative.The research results will also provide new value materials and research perspectives for the integration of traditional culture and modern cultural and creative industries in other regions.