Research On The Development Strategy For CAMS New Energy Technology Co.,Ltd.

As climate change and environmental degradation intensify worldwide,mitigating carbon emissions has emerged as a shared challenge for all governments.The Chinese government’s goal of "double carbon" has accelerated the rapid development of industries with new energy as the core technology,new energy vehicles,which rely on lithium batteries,calcium titanium ore batteries and hydrogen batteries,are gradually coming into the public eye,and the state is also providing support to the new energy vehicle industry through subsidies and other means.As an important energy supplement for new energy vehicles,the charging industry has been developing rapidly in recent years and the market demand has been expanding.However,there are still many problems and challenges in the construction of charging infrastructure,such as high construction costs,slow charging speed,unified standards for charging pile facilities and so on.Therefore,it is imperative to explore a scientific development path for charging pile enterprises.CAMS New Energy Technology Co.,Ltd.is primarily engaged in the business of charging posts for new energy vehicles,and has grown steadily over the past few years thanks to the contributions of its prestigious shareholders.However,due to the inherent properties of the charging industry that lead to long return on investment cycles,and due to the late start of the business,competitors have seized the first market to form a head start.Faced with these ever-changing opportunities and challenges,CAMS New Energy Technology Co.,Ltd.also has to move with the times and follow the trend,trying to be able to grasp the opportunity of new energy development,from the perspective of the future development of the company targeted to develop a sustainable development strategy for the development of enterprises.This paper takes the new energy vehicle and charging pile industries as the starting point.Through the analysis of the current development of CAMS New Energy Technology Co.,Ltd.,it aims to identify the problems that exist in the company’s current development and to study the underlying causes of these problems.It also examines the company’s current external development environment,the overall industry environment and the internal company’s resources and capabilities through strategic business management theory and analysis.The study also identifies the strengths,weaknesses,opportunities and threats to the company’s development through the SWOT analysis method and QSPM matrix,followed by a strategic portfolio to provide a variety of strategic ideas for the company.The SO strategy was determined to be the most appropriate strategy for the development of the company,and the strategic plan was formulated around the strategic objectives of the company at different stages.Firstly,actively promote the planning and construction of charging infrastructure to provide reliable charging facilities to support the development of new energy vehicles.Secondly,to deeply integrate with the shareholder car enterprises,to maximize their respective advantages and promote the rapid growth of the new energy vehicle industry together.Thirdly,we will accelerate the research and development and application of new technologies for charging facilities to meet the escalating market demand for charging.Lastly,the company will explore new business forms,achieve revenue growth through multiple measures,develop the whole field of charging pile industry and enhance its core competitiveness.The article also proposes safeguards for the implementation of the development strategy of CAMS New Energy Technology Co.,Ltd.in three aspects:adjusting and optimising the company’s organisational structure,strengthening financial internal control management and deepening the construction of corporate culture to ensure the company’s strategy to progress in an orderly manner and to provide the company with relatively greater sustainability.It also provides a reference for similar companies to help the new energy vehicle charging industry to develop faster and better.