Research On Sales Training Satisfaction Of H Air Conditioning Company

Since 2019,with the rapid increase of national capital construction,the mandatory requirements on the environmental protection and energy-saving transformation put forward in the 14 th Five-Year Plan,the outbreak of COVID-19 and the extreme weather,consumers have put forward new performance requirements on the central air conditioning products,making the air conditioner industry face many changes.As a leading enterprise of central air conditioners,Company H has been committed to the introduction and training of talents.As the first productive force of the enterprise,sales personnel are put in the first place in the introduction and training of talents.This paper studies the training satisfaction of the sales team of H Company.The personnel training of H Company should be mostly linked to its own costs and benefits,and should consider the overall training process and results.However,Company H has ignored the subjective initiative of its employees,excessively and frequently used passive knowledge infusion methods to train its sales employees,and failed to fully understand the training needs of its employees,resulting in unsatisfactory training results.Therefore,in order to improve the training satisfaction level of the sales team of H Company,the company should optimize the training content,enrich the training methods,strengthen the training effect evaluation,and focus on stimulating the subjective initiative of employees.This is of great significance for H Company to improve the quality and ability of its sales team so as to achieve its development goals.This paper elaborates on the research background,significance,contents,methods,theoretical basis and literature review,defines the relevant concepts,and forms its framework.In this research,based on the learning organization theory,adult learning theory and Maslow theory of hierarchy of needs,the sales team and managers of H Company were taken as the research object,the satisfaction of the sales team training of H Air Conditioner Company was investigated,the status quo and insufficiencies of the company in sales team training were discussed,the causes of these problems were analyzed and their solutions were proposed.In view of the current situation and problems of the training,the trainees’ satisfaction with the training contents,training methods and training effects was investigated by questionnaires and interviews.The results show that there are some problems in the sales satisfaction of H Air Conditioner Company,such as insufficient analysis of training needs for training objectives,unreasonable arrangement of time and funds in the training process,and incomplete evaluation of training effects.Therefore,in order to enhance the competitiveness of the team,H Air Conditioner Company needs to strengthen the training of its sales team and improve the training quality.By analyzing the causes of these problems,this paper finally attempts to propose specific solutions from the perspective of the team resource constraints and the current situation.It is hoped that this paper can not only promote the development of H Air Conditioner Company,but also enable a good training system to be applied to the industry through this research,so as to help other enterprises that are similar with and related to air conditioner enterprises,even the home building materials industry in solving the problems in the training of sales teams,and provide the theoretical basis and practical guidance for improving the training satisfaction of sales teams,so as to provide a good reference for the enterprise customers in the similar industries,and enrich the relevant research on the training satisfaction.