Research On The Optimization Of Customer Relationship Management Strategy Of Northwest Company Of China Construction X Bureau

Northwest Company of China Construction X Engineering Bureau is an independent legal entity subsidiary of China Construction X Engineering Bureau Co.,Ltd.Its business scope includes central and western provinces such as Shaanxi,Hubei,Gansu,Qinghai,Ningxia,and Xinjiang.With the successive introduction of policies related to various real estate businesses such as the "three red lines" and the reaffirmation of the "real estate does not speculate" policy,the high investment level in the real estate industry has fallen,competition in the construction market is becoming increasingly fierce,and industry integration and restructuring are accelerating.The current market competition pressure in China’s construction industry is gradually increasing,and the key to inter enterprise competition is focused on obtaining customer resources.The long-term establishment and development of customer resources have become the key to inter enterprise competition.As a modern construction enterprise,Northwest Company must continuously maintain and update customer relationships to ensure its own performance growth and sustainable development if it wants to develop.This article conducts an internal and external analysis of the current customer relationship development and maintenance status of Northwest Company.Through various research methods such as literature review,data analysis,and interview,the current customer relationship maintenance status of the company is analyzed.Taking its customer relationship management status as an actual case,the strategy adopted is analyzed to clarify the industry positioning and customer positioning of marketing in its regional market,Analyzed the needs of customers and the value of stakeholders in the northwest region of China Construction X Bureau,optimized the existing customer relationship management strategy from three dimensions: customer identification,customer development,and customer maintenance.Through the existing relationship marketing theory as the core,analyzed the strategy optimization problem of enterprise customer maintenance in the construction industry.In the process of this study,this article focuses on the customer relationship management theory of Northwest Company of China Construction X Bureau as the core,combined with its own market positioning and customer grading system,to conduct key customer tracking and mining,and ensure that the company’s customer analysis is in place.Secondly,this article explores the existing customer needs of Northwest Company,identifies core customer points,and flexibly applies the customer relationship management model based on the customer needs of Northwest Company of China Construction X Bureau.Finally,this article combines the existing life cycle management theory to reasonably optimize the existing development model of Northwest Company of China Construction X Bureau,establish a customer relationship system with relatively reasonable customer resources,relatively complete maintenance system,and sticky upstream and downstream industrial chain relationships.By optimizing the company’s institutional system,optimize customer relationships,enhance customer identification,and improve marketing performance.