Research On Chinese Relationship Marketing Strategy Of S Company

With the change of global energy and climate,the international community has gradually reached a consensus on carbon peaking and carbon neutrality.Only by taking the road of "dual carbon" is the road of high-quality sustainable development.In recent years,the photovoltaic industry under the background of "double carbon" has become one of the strategic emerging industries.As the cost of raw materials in the photovoltaic industry continues to rise,and more and more enterprises enter the photovoltaic industry,the reduction or cancellation of subsidies have led to increasingly fierce competition in the industry.In 2023,China’s PV market will continue to grow rapidly.By the end of 2023,the total installed PV capacity of the country is expected to exceed 500 million k W,becoming the second largest type of power supply in the country.At the same time,state-owned enterprises gradually monopolize the ground-based photovoltaic power stations,and the concentration is getting higher and higher,mostly in the form of large bases.Distributed power stations mainly for industrial,commercial and household use are becoming more mature with the support of the policy promoted by the whole county,and the demand for photovoltaic and energy storage is becoming increasingly prominent.In the face of increasingly complex competitive environment and industry position changes,how to establish differentiated core competitiveness and sustainable and benign development of enterprises is the core issue that every photovoltaic manufacturing enterprise needs to solve.In this paper,S Company as the object of observation,based on the marketing status of its core business photovoltaic inverter,in-depth observation of its competitiveness in the domestic photovoltaic market,with six market theories of relationship marketing as the core,from the industrial product marketing theory of S company’s products as the entry point,and then extended to the characteristics of relationship marketing and customer relationship theory corresponding to the industrial product market.Through relationship value management model and analytic hierarchy process,this paper explores its observation and analysis in different dimensions such as customer relationship,supplier relationship,distributor relationship,competitor relationship,internal employee relationship and influencer relationship,as well as data analysis of customer satisfaction survey questionnaire,finds out the existing problems in relationship marketing in the domestic market,and analyzes the causes of the existing problems.Then put forward the corresponding optimization scheme and implementation strategy,finally solve the problem.