Research On Service Business Competitive Strategy Of M Technology Company In China

In recent years,due to the slow development of the global economy,the instrument and meter industry has encountered problems such as gradually saturated demand for new machine sales,sustained slowdown in the growth rate of instrument and meter manufacturers’ sales revenue,and intensified market competition.As a globally ranked instrument and equipment company,M Technology has always been a leader in the Chinese market for its hardware products.However,due to the slowdown in overall economic development and the downturn in the industry environment,M Technology has also faced the dilemma of weak sales growth in recent years.The company realizes the need to quickly explore new business opportunities and find new profit growth points.Based on the trend of hardware equipment towards service-oriented development,the company focuses its future business growth on providing value-added services for the instruments and meters already sold by the company.After several years of development,M Technology’s service business has developed well in the European and American markets,but in the Chinese market,it has been facing strong competition from third-party calibration institutions,third-party maintenance institutions,and metrology institutes.The service business has been developing slowly and has not been able to find a clear market competition strategy.This article takes the service business of M Technology Company in China as the research object,and the main content is as follows: Firstly,the thesis summarizes and summarizes the relevant theoretical research and development status of service business and competitive strategy.Secondly,the thesis uses PEST analysis method to analyze the external environment of M Technology Company’s service business in China,and combines the development status of the instrument and meter service industry with the main competitors of M Technology Company’s service business in China,Identify external opportunities and threats faced by M Technology’s service business in China.Afterwards,the thesis analyzed the relevant resources and capabilities within M Technology Company’s China region to identify the strengths and weaknesses of M Technology Company.Finally,the thesis uses the SWOT analysis method to identify the competitive strategies that M Technology Company can choose for its service business in China.The QSPM matrix analysis is used to obtain a competitive strategy suitable for the development of M Technology Company’s service business in China,and corresponding suggestions and guarantee measures are proposed for the effective implementation of the competitive strategy.Through the above research,this article helps M Technology Company develop a competitive strategy for its service business in China as follows:concentrating resources to create differentiated service products suitable for the Chinese market,focusing on industry key customers,and emphasizing customer service experience.And propose specific implementation plans for competitive strategies such as increasing innovation in service products,optimizing customer coverage,accelerating the improvement of sales team capabilities,and improving service execution processes.Finally,based on the specific situation of the company,formulate new guarantee measures for the implementation of competitive strategies in service business.Through a new competitive strategy,M Technology is attempting to rapidly grow its service business in China,addressing the problem of weak sales growth caused by M Technology’s heavy reliance on new machine sales in the Chinese market.