Research On Competitive Strategy Of Guangzhou Port Co.,Ltd.bulk Grain Transit Service Business

Guangzhou Port Co.,Ltd.(hereinafter referred to as GZP)is the largest comprehensive main hub port and container trunk port in South China.It is one of the four major automobile import and export transit hubs in China and the largest energy hub in South China.An important transit port for bulk grain and other bulk goods in the region.Since the Ministry of Communications delegated port enterprises to the jurisdiction of local governments in 2004,it has experienced the separation of government and enterprises.Port enterprises in Guangdong are now located on both sides of the Pearl River,and the market competition between them is very fierce.GZP is only a relatively large one on both sides of the Pearl River.One of the large port enterprises.The bulk grain transfer facilities at GZP's terminals are getting older.With the improvement of the capabilities of competitors,the problem of GZP's bulk grain transfer business in the market competition is becoming more and more insufficient.Although GZP can find other businesses to replace bulk food cargoes,from the perspective of national food security,public ports should guarantee the port transit services of bulk food cargoes.In addition,the bulk grain supply is stable and the economic benefits are good.The enterprise has invested a lot of resources in the early stage to support the development of bulk grain transit business,so the port bulk grain transit business has certain irreplaceability.In recent years,GZP 's bulk grain transfer business has gradually fallen into the competition of homogenization of ports on both sides of the Pearl River,which has led to a very unstable market share.The reason is that this has not been adjusted in time for GZP 's bulk grain transfer service business.Strategy has a lot to do.This article is based on the actual problems and challenges faced by GZP in the competition of providing bulk grain transit services.Under the macro background of the development of the port industry in the Pearl River Delta region,through the analysis of internal and external environments and the establishment of SWOT models,it is clear that only full use of comprehensive The port's resource superiority can regain its competitive advantage in the market through differentiated competitive strategies.Combined with GZP's development strategy,it has formulated a differentiated competitive strategy for GZP's bulk food business,and redesigned the value chain in conjunction with financial and information capabilities.From the five aspects of developing the grain market in western Guangdong,improving port financial service capabilities,building an integrated digital logistics platform,promoting the “decentralization and reorganization” of the railway grain marketing model,and adjusting strategic implementation guarantee mechanisms,specific implementation plans for competitive strategies are proposed.