Financial Analysis Of JY Airlines Based On Harvard Analytical Framework

With the development of the national economy,the position of the service industry is becoming more and more important.As one of the service industries,the civil aviation industry has been growing in recent years,playing a huge role in the growth of the national economy.In 2021,the cumulative revenue of the civil aviation industry was further increased compared to the previous year,highlighting its huge development potential.In previous studies,most scholars analyzed the situation of the three major domestic aviation enterprises,but ignored the numerous small and medium-sized aviation enterprises.At the same time,the traditional financial analysis method has many defects.This paper uses the Harvard Analytical Framework to study the operation and financial situation of the target enterprise in a more comprehensive way,so as to give more reasonable suggestions for the future development of airlines.Taking JY Airlines as an example,this paper analyzes the current situation of JY Airlines from the strategic dimension,accounting dimension,financial dimension and prospect dimension through the research method of Harvard Analytical Framework.First of all,from the strategic dimension to understand the enterprise’s internal and external environment;Secondly,judging whether the accounting policies and estimates of enterprises are appropriate from the accounting dimension;Thirdly,from the financial dimension,the changes of financial data during the five years from 2017 to 2021 are analyzed vertically,and the performance differences between JY Airlines and the three major domestic airlines in the face of COVID-19 are compared horizontally.Finally,combine the above three dimensions and enterprise development direction to analyze the prospect of the enterprise.Through analysis,it is found that there are many deficiencies in the operation process of JY Airlines.According to these deficiencies,corresponding suggestions are put forward to predict the future development direction of JYAirlines.In the context of the COVID-19,JY Airlines not only has the advantages of a main operation base and a dual-brand strategy,but also has many shortcomings such as low brand value and lack of talent.Lack of prudence in accounting level compared with peers.From the financial perspective,the financial indicators of the enterprise in the past five years reflect that JY Airlines performs well in the competitive conditions in the same industry.In general,JY Airlines should constantly improve its brand value,scientifically reflect the current state of corporate assets by adopting appropriate asset depreciation methods,and explore new profit points to improve its own profit level.