Huxiang Red Cultural Creative Product Development Research On Design Method

In recent years,more and more people have gone to red scenic spots and red education bases to learn revolutionary history and feel revolutionary culture,and it has become a common practice to visit revolutionary sites,memorials and museums.As a major province of red tourism,Hunan’s red tourism industry and cultural and creative industries are booming,and red cultural and creative products are also popular to a certain extent.However,there are more subjective factors in the design process of the existing red cultural and creative product design methods,resulting in the connotation of cultural and creative product design deviating from user cognition.Therefore,it is necessary to break this traditional process of design intuition and inspiration generation,and incorporate user perception factors into design thinking in an objective way.Taking Huxiang red culture as the research object,this paper analyzes the cultural attributes and product attributes of Huxiang red culture from the design perspective and summarizes the extraction methods,combines the "cultural attribute" redesign and "user perception" redesign in the concept of "redesign" to discuss new methods for Huxiang red cultural and creative products,and proposes to integrate perceptual cognition and narrative design theory to achieve the objectivity of Huxiang red culture extraction and the flexibility of cultural and creative product design.Finally,the argument is made through case studies.It aims to study the design method of Huxiang red cultural and creative products by analyzing the process of design thinking,and provide a new path for the dissemination of Huxiang red culture through creative products.Methods: 1.Analyze the problems,sort out the source,connotation and communication channels of Huxiang red culture,and summarize the red cultural resources of Huxiang.2.Sort out the visual design elements and related design translation methods of Huxiang red culture,and analyze the Huxiang red cultural and creative market.3.Extract the basic attributes of red cultural and creative products through cultural hierarchy analysis.Combined with the analysis of users’ emotional needs,a rational and objective method suitable for the design of Huxiang red cultural and creative products is obtained.4.Take the perceptual narrative as the theoretical basis to construct the design procedures and methods of Huxiang red cultural and creative products;5.Clarify the positioning and carry out the design case practice of Huxiang red culture.Practice includes: determining the extraction of Huxiang red cultural elements and the refinement of user perceptual imagery;using product semantic theory to match the design and translation method of red cultural elements,realizing product modeling and cultural connotation representation design with the help of form generation methods,optimizing and adjusting the integration of imagery and modeling as needed,and then summarizing the feasibility of the method applied in the design of red cultural and creative products through design case analysis.