Research On Creative Product Design From The Perspective Of " Ugly Cute" Culture

"Ugly cute" culture is a cultural form derived from subculture and popular culture."Ugly cuteness" culture has "cute" cute and "ugly" ridiculous.Through the contemporary public's attitude to things and entertainment rapidly extended to culture,art,economy and other fields,from a certain extent,the phenomenon of "ugly".Influenced by the "ugly cute" culture,a series of related products have appeared in the design of creative products,such as the Palace Museum cultural products,the British museum cultural products,the series of derivatives of the uglibido family and so on,which are loved and sought after by the public.He Bo Di lattice in the subculture: style of the sense of subculture through case study,describes how subculture"resistance" main culture(mainstream culture,the main body culture and dominant culture),and embodied in the "resistance" style(subculture of the culture of the main resistance is not directly produced by subculture,it is indirectly manifested style)"Ugly cuteness" culture was born in "resistance".Through emojis,"we media",picture books,cartoon animations and other forms,the "ugly cute" images such as xiong Ben bear,tao tao jun,nezha and line Friends "are constantly" resisting "traditional aesthetics,traditional rules and traditional cognition.Through its funny,unbalanced,"beauty of the imperfection" reflects the contemporary people to face their own imperfections,entertainment attitude,seek inner emotional support,resistance to constraints and rules,self-promotion psychology.This topic through the "ugly cute" cultural perspective of relevant theory,style characteristics,induction and analysis,and on this basis "ugly cute" cultural popular factors and the public aesthetic psychological change to analyze.This paper explores the changes of the public aesthetic psychology from the theory of examining ugliness,social psychology,communication,cultural studies and other fields.Through the theory of creative products and the perspective of "ugliness and cuteness",this paper takes the derivatives of the collections of Inner Mongolia museum as the design practice of this subject.Samples were collected and measured in the form of field investigation,interviews and questionnaires,and data were collected by SPSS and other software,so as to clarify the boundaries of "ugly cute" style and whether to review "ugly cute" and improve the scientific nature of this research.Taking "ugly cuteness" culture as the innovation point and center of this topic,we will explore the changes of psychological cognition of contemporary people,especially the young generation,around the "ugly cuteness" culture.The use of "ugly cute" style features as a creative product design concept can better improve the "attention" to trigger consumption,to meet consumers' curiosity,entertainment psychology,warm,hope,happy emotional experience.Design practice is given priority to with cultural development in Inner Mongolia museum collection,extract the dinosaur collection form of behavior,language,audience psychology and aesthetic modelling "ugly of" gene,with "ugly of dinosaurs" image design and creative product design reference for development practice,for the Inner Mongolia museum culture resources development and come up with new ideas and new paths,to a certain extent,promote national culture,the Inner Mongolia region culture,lead to the development of its resource diversity.