| Recently,the world is facing the crisis of oil shortage and the deterioration of the urban environment,and it is necessary to seek more economical,sustainable and more natural and social ethical production and lifestyle.A recognized idea is to take a new round of technological revolution as the fulcrum and the development of new energy vehicles as a breakthrough to promote and realize the automobile industry revolution.The electrification and new energy of automobiles have become the consensus of countries and companies around the world.The development of new energy vehicles has entered the fast lane.New energy vehicles are a breakthrough in the transformation of China’s automobile industry,and it is also an urgent task to promote the transformation and upgrading of China’s automobile industry and seize the commanding heights of international competition.Nowadays,the overall scale of the new energy vehicle market is small,making it difficult for car companies to form economies of scale,the high cost of electric vehicle batteries squeezes the profit space of new energy vehicles,coupled with the decline of national policy subsidies,new energy vehicle companies are the only way to obtain profits by adjusting the profit model.And put forward improvement measures and suggestions for the above problems.NIO should improve product cost control and transform its existing service model;Improve the user-centered core concept and enhance the value of brand reputation;Increase investment in power exchange technology and improve core competitiveness:change and improve the original profit model.Tesla can start from: focusing on price wars and seizing cost control;Through technical upgrading,solve production delivery;Security technology upgrade,improve brand reputation from three angles to enhance profit model. |
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