A Study On The Development Of Cultural And Creative Products Of Antique Books In Cultural And Museum Units

As an important historical and cultural resource,ancient books have a very rich connotation,including not only tangible cultural heritage,but also intangible cultural heritage.In recent years,the popularisation and promotion of ancient books in China has continued to grow,and with it,the development of cultural and creative products based on ancient books.The educational and entertaining function of these products has also contributed to the popularisation and promotion of ancient books.Since most of the ancient books in China are housed in libraries,and people’s knowledge of museum cultural creativity is mostly in the form of tangible instruments,this paper takes into account the excellent cultural and creative examples of ancient books made by libraries in China,while referring to the excellent cultural and creative examples of ancient books made by museums.There are many similarities between cultural creativity of ancient books and library,such as the conversion of intangible content into tangible products,so this paper also draws on excellent examples of library cultural creativity from abroad.This paper highlights the current development situation of cultural and creative products in China’s ancient books.On the basis of this,this paper tries to point out the shortcomings in the development of domestic cultural and creative products,furtherly explore potential consumers,and provide some references for the development direction of cultural and creative products in ancient books.