Research On The Second Spread Of Cultural And Creative Products In Museums And Audience’s Cultural Cognition

In recent years,with the popularity of "cultural and creative industries"worldwide,cultural and creative products have also emerged.Major museums around the world are beginning to develop cultural and creative products and are exploring a development path for exclusive cultural and creative products.Due to the lag of the communication method of the museum,its cultural communication is greatly challenged.Today,major museums regard history and culture as key factors in the development of cultural and creative products and continue to explore new development forms to promote the modernization of museums.In the future,the degree of media integration will continue to deepen,and its communication methods,communication media and communication channels will gradually emerge more diversity,interactivity and richness.Therefore,based on the rapid development of the museum’s cultural and creative industries,this article takes the audience’s knowledge of the cultural transmission of the museum as the research content and the cultural and creative products as the research object to carry out research and discussion.First of all,based on the rapid development of the cultural and creative industries,the analysis of the design methods and design principles of museum cultural and creative products has helped to promote the spread of museum culture.Look for the symbols that best represent Chinese culture and the issues that you should pay attention to when developing R＆D designs.Secondly,museum cultural and creative products should not only focus on R＆D and design,but should also consider "communication",so that the two can better integrate to promote the education and spread of museum culture.At the same time,the degree of media integration is deepening.Museum cultural and creative products must also be researched and developed in a mobile,video,intelligent,and platform-based fusion media environment,using secondary communication methods in the fusion media environment,combined with cultural and creative products.Promote better development of modern and future museums.Thirdly,the dissemination of cultural and creative products in museums should be centered on the audience,and the actual needs of the audience should be placed in the primary position of the museum’s communication activities in order to fully play its main role.In the current museum activities,the audience is only regarded as a passive recipient,and they are not used as the main body to communicate,so the distance between the museum and the audience is widened.Therefore,this article believes that the museum should put the audience’s own needs and actual demands into the development of its future career,so that the museum can go further.