Research On The Design Of Cultural And Creative Products Based On Consumer Psychology

Nowadays,with the rapid development of the social economy and the advent of the era of consumption,people s demands for life are no longer limited to satisfying the needs of survival,but more and more attention to the improvement of the quality of life.As a kind of multi-form material carrier,Cultural and creative products contain extremely rich cultural connotations,which not only meet people s material needs,but also satisfy people s spiritual needs to some extent.Therefore,in the face of the dual needs of the current cultural market and consumer-we study consumer psychology and play an important role in the market development and cultural communication of cultural and creative products.The paper takes the combination of cultural market and design as the starting point to study the relationship between cultural creation product design and consumer psychology.First of all,understand what cultural products and consumer psychology are,to clarify the cultural value and design value of Cultural and creative products,that is,to bring economic benefits to the society,and to meet the dual needs of people s consumer demand,on this basis In-depth study of consumer psychology.After we understand the interaction between Cultural and creative products and consumer psychology,we focus on consumer psychology,emotional analysis,color analysis,personality analysis,etc.to explain the performance of consumers when purchasing Cultural and creative products.The psychological state and behavioral model,with consumer psychology as the basic research framework and foothold,combined with practical cases to explain.Finally,from the perspective of designers and production producers,based on the relevant professional theories such as design aesthetics and design psychology,combined with the actual operation cases,the design and development process of Cultural and creative products has a great impact on consumer psychology and cultural communication."Research on the relationship between consumer psychology and cultural creation product design" is based on the analysis of the inseparable relationship between consumer psychology and cultural creation product design,aiming at promoting healthy cultural development and correctly guiding consumer psychology,and for the sustainable development of culture.The design and development of Cultural and creative products provide positive practical value.At the same time,it also deeply analyzes the common problems that Cultural and creative products developers and sellers need to face,and strives to seek a win-win situation for operators and consumers.