Cultural And Creative Product Design Under The Perspective Of Rural Revitalization In The New Era

In order to comprehensively promote rural revitalization and implement the strategic deployment of rural revitalization,we must seek the coordinated development of culture,art,cultural creativity,cultural industries and the economy and society.This also provides a new development idea for rural revitalization,namely,cultural revitalization,cultural and creative empowerment,and the development of a new pattern of cultural industry development.Anyang city planning requires to vigorously inherit and carry forward the Yin and Shang culture and Chinese character culture.Encourage the development of Shang cultural craft products with bronze ware and oracle bone inscriptions as the main content.Located in the core area of the World Cultural heritage of Yin Ruins,Wuguan Village in Anyang has a long history and cultural heritage^[2].It is an important birthplace of Yin and Shang culture,oracle bone inscriptions and even Chinese culture,with strong historical and cultural characteristics.However,as wuduan Village of Anyang City with such a rich heritage culture,the development of its cultural and creative industry is not optimistic.Due to the profit-driven development of cultural and creative products and the huge market demand,the current cultural and creative products based on Yin Shang culture are eager to achieve development,and do not pay attention to the deep extraction of cultural connotation,but only mechanically copy and attach cultural shells to the products.There is no multi-dimensional and comprehensive systematic analysis from production,consumer demand and market demand,without forming a benign closed loop of cultural and creative industry.As a result,the cultural and creative products industry in the market is not promoted enough to win the market love,produce economic benefits and help rural revitalization.Yin market article through the present situation of the product research,comb and extract the cultural design elements,with Yin market culture as a source of design inspiration,wen gen products as a carrier,to explore the new period in the process of wen and product creation,how to the market demand,consumer psychology,design, production,marketing a series of cultural behavior of multi-dimensional,systematic research,to better design consumers popular Yin business and products provide system research theory.Will study the interdisciplinary,multidimensional research methods and theory combined with the current market demand,better service in Yin shang culture and product development,is committed to Yin traditional culture,regional culture and colorful cultural resources and the social public recognition of art aesthetic,consumption habits,lifestyle,closely follow the current social development below and product market demand,make the design of Yin rural wen and products better accepted by consumers,and promote Anyang city brigade to speed up the fusion,promote the local wen and industry rapid development,to help rural revitalization.