The Cultural Theme Of The Book Of Songs In The Context Of Rural Revitalization Research On Cultural And Creative Product Design

The Book of Songs,the opening book of the ancient Chinese poetry collection,reflects the history,customs,life and thoughts of ancient society and is an important source of information for our understanding of ancient Chinese society and culture.As one of the birthplaces of the Book of Psalms,Hengyang County relies on the culture of the Book of Psalms to establish its regional image and inherit the culture of the Book of Psalms as a way to develop the local economy.In recent years,the cultural and creative industries with the carrier of cultural and creative products have been developing,and the cultural and creative products have the function of promoting traditional culture and economic development.In the context of rural revitalization,analyzing and using the cultural resources of the Book of Songs,combining modern design concepts and technical means to conceive and create cultural and creative products is an effective means to promote rural revitalization,rural cultural revitalization and rural industrial revitalization.This study takes the Book of Songs as the research object,starts from Wang Changling’s aesthetic viewpoint of "three realms of poetry",analyzes the aesthetic elements of the physical,emotional and intentional contexts in the Book of Songs,and explores the aesthetic elements in the aesthetic viewpoint of the Book of Songs;combines Morris’ s semiotic theory,constructs the connection between physical and linguistic contexts,emotional and semantic contexts,and intentional and pragmatic contexts,and refines the aesthetic elements in the Book of Songs.Secondly,according to the symbolic characteristics,we organize user needs,develop and distribute KANO questionnaires,collect KANO questionnaires for user satisfaction assessment,apply the Better-Worse coefficient formula proposed by Berger,accurately identify the user needs of the cultural and creative products with the theme of "The Book of Songs",and propose the "The Book of Songs".The design principles and design methods for the cultural and creative products of the "Poetry and Classic" culture theme are proposed.On this basis,we integrate the regional cultural resources of Heyang,design the "Shi Rei" series of cultural and creative products according to the design principles and methods,fully explore the cultural connotation of the "Shi Jing",and verify the specific design practice of using the culture of the "Shi Jing" in the design of cultural and creative products.Through this paper,the following conclusions and results were achieved.1.On the basis of following traditional cultural elements,the design of literary and creative products translates symbolic features of different cultural types according to the characteristics of cultural elements.2.In the process of translating literary works into cultural and creative product design,the aesthetic elements are translated into symbolic features and created through the design methods of abstract reshaping,using the past for the present,and improvising the scene.3.When the literary and creative products on the theme of "The Book of Songs" contribute to the revitalization of the countryside,we should pay attention to the excavation of regional cultural resources and inject them into the literary and creative product design.This book studies the process of translating literary works into cultural and creative products and completes the practice of cultural and creative product design on the theme of "The Book of Songs" in Heyang,which provides reference significance and reference value for cultural and creative product design,and also provides useful inspiration and development direction for the way of promoting rural revitalization through cultural and creative products in Heyang area.