Research On The Brand Design Of Nanyang Fuya Historical And Cultural Block In Henan Province

The Nanyang Fuya Historical and Cultural District is one of the important historical and cultural heritages of the country,and is a landmark area with significant significance.Due to inadequate local cultural promotion efforts and insufficient depth of cultural resource exploration,the brand image design of the Nanyang Fuya Historical and Cultural District is not comprehensive.This has led to its low popularity and sluggish development of the tourism industry in its location.This article aims to provide a coordinated,modern and representative brand image design for the Nanyang Fuya Historical and Cultural District.For this purpose,this article concretizes the cultural memory of the abstract and vague Nanyang Fuya Historical and Cultural District and combines it with its brand image design to conduct research on the application of cultural memory in the brand image design of Nanyang Fuya Historical and Cultural District.This article mainly includes three parts.The first part raises questions.By organizing domestic and foreign brand image design theories,cultural memory theories,and the current status of block brand image design and development,it is found that most historical blocks have severe homogenization of brand image design and weak cultural heritage.The historical and cultural district of Nanyang Fuya also faces such problems,and this article provides a solution based on this case.The second part analyzes the problem.This article uses various research methods to systematically study the design theory of Nanyang Fuya Historical and Cultural District and cultural memory and brand image,and summarizes the design methods suitable for the brand image of Nanyang Fuya Historical and Cultural District.Through a questionnaire survey,it was found that brand image design for the Nanyang Fuya Historical and Cultural District is feasible and necessary.This article determines the extraction method of elements in the historical and cultural blocks of Nanyang Fuya,as well as the promotion methods of the historical and cultural blocks of Nanyang Fuya,and formulates the design principles for the brand image design of the historical and cultural blocks of Nanyang Fuya.The third part solves the problem.Through design and creative practice,this article extracts architectural shapes and cultural symbols,produces the brand image logo of the Nanyang Fuya Historical and Cultural District,designs relevant IP images,and expands derivative designs.Completed the design of a guide map and promotional materials for the Nanyang Fuya Historical and Cultural District,and on this basis,designed relevant derivatives.By analyzing from the perspective of cultural memory,this paper deeply analyzes the geomorphic characteristics and cultural connotations of Nanyang Prefecture,combined with the brand image design concept.Shaped the unique temperament of Nanyang Prefecture,continued its cultural memory,and created a unique street brand under the cultural memory of Nanyang Prefecture.