Two-way Empowerment Mechanism For Indenpendent Innovation And Overseas Market Expansion Under The "Double Cycle"

In recent years,Chinese auto companies have grown rapidly and many national auto companies have also started to compete for overseas markets,making the global auto market increasingly competitive.However,with the implementation of the “One Belt,One Road” and a series of other national opening-up policies,Chinese auto companies have followed the times and welcomed the opportunity for development.Chery,a national automobile brand that has always been based on independent innovation,has formulated an international strategy for overseas development early on,and now Chery’s products have been sold to more than 80 countries and enjoy a high reputation worldwide.While stabilizing the domestic market,Chery continues to explore foreign markets,adding energy to the development of the new “double cycle” development pattern.In this thesis,an exploratory case study is used to investigate the two-way mechanism of independent innovation and overseas market expansion,taking the vertical development of Chery Automobile as the object of study.Through the analysis of data and research,the history of Chery’s independent innovation is divided into three stages : the accumulation stage,the gushing stage and the explosion stage,while the history of overseas market expansion is divided into a “three-step”development strategy:going out,going in and going up.It is found that independent innovation is the core element to achieve competitive advantage in the market competition,providing soft power support for international market expansion and thus contributing to the new development pattern;while overseas market expansion feeds enterprise innovation by absorbing overseas talents and technologies,both of which mutually empower and jointly promote the process of the new development pattern.This paper theoretically combines the micro-enterprise Chery Automobile and the macro-policy “double-loop” to provide a micro-foundation and practical examples for the study of the“double-loop”;at the same time,unlike the traditional study of international market expansion,this paper focuses on the vertical development of independent innovation and overseas markets,and studies the mechanism of their mutual influence,thus jointly contributing to the new development pattern.The paper is also different from the traditional research on international market expansion.