Research On Digital Transformation Strategy Of HN Power Grid Company

A new round of information technological revolution is developing vigorously,promoting the global acceleration into the digital economy era.The digital revolution has triggered changes in productivity and relations of production,bringing changes in production tools,energy structure,consumption patterns and business models in various fields to the whole society.At the same time,the energy revolution is rising and accelerating its integration with the digital revolution,and relevant enterprises in the energy and power industry are also vigorously exploring Digital transformation.How to further improve work efficiency and expand digital business for large group based traditional enterprises in the energy industry driven by new technologies is a practical issue that many people are concerned about,and it is also a challenge facing HN Power Grid Company.This paper first studies the theoretical achievements related to Digital transformation and strategic management theory,then uses PEST analysis to analyze the political,economic,social,technological and other macro environments faced by HN Power Grid Company,uses Porter’s five forces model to analyze the competitive environment of HN Power Grid Company,and then analyzes the current situation of HN Power Grid Company’s Digital transformation in depth,Identify the problems,core strengths,and capabilities in the digital development of HN Power Grid Company.Finally,through SWOT comprehensive analysis,combined with the advantages,disadvantages,opportunities and threats of HN Power Grid Company in the process of Digital transformation,HN Power Grid Company formulated its strategic objectives,selected its strategic model,and defined the ten directions of key measures corresponding to its Digital transformation strategy,including digital infrastructure,application architecture,business improvement,and technological innovation,as well as six aspects of guarantee measures,including organization,investment,team,and technology,Provide reference for the further digital development of HN Power Grid Company.At the same time,as HN Power Grid Company is a large enterprise in the energy industry,its Digital transformation strategy has certain reference significance for other enterprises in the energy industry.