Study On The Application Of Maonan Nuomian Art In Cultural And Creative Product Design

Maonan is one of China’s ethnic minorities,Maonan Nuo mask is used in the rituals of the apparatus,its basic function is to make the performer has "the ability of God".As intangible cultural heritage of the Maonan Nuo art,has a unique aesthetic value,but its heritage and development is also facing a crisis,through access to relevant information and field research,the author understands that although the Maonan have rural tourism projects,but with the Maonan ethnic characteristics of the creative products less,and in the material,process,decoration are less change,so the continuous development of the Maonan creative product design is Very necessary,the subject relies on the cultural economy and tourism economy,from the Maonan Nuo mask in the extraction of visual elements,break up the reconstruction,graphic transformation design,and then develop the Maonan Nuo mask creative products.This paper starts from the origin of Maonan Nuo culture,researching the art of Maonan Nuo mask,analyzing its unique artistic characteristics,and then elaborating on the related concepts,categories,and characteristics of cultural and creative products,analyzing similar domestic and foreign outstanding cultural and creative products,obtaining data through field research method,literature research method,case analysis method,and questionnaire survey method,and digging into its deeper moral meaning,putting Maonan patterns,colors,and other artistic forms with The popular style of transformation design,and integration of the original local characteristics,process,carrier innovation,applied to the cultural and creative product design.Through practice to prove the feasibility of combining Maonan Nuo mask with cultural and creative products,and trying to Maonan Nuo mask as an example of cultural and creative product design,to explore the current strategy of traditional non-heritage Nuo culture for cultural and creative product design and development,so that the traditional non-heritage culture in modern society to be displayed and spread.