Research On The Design Of Dongyi Cultural Creative Products Under The Background Of AR Technology

Cultural prosperity leads to national prosperity,and cultural strength leads to national strength.Against the backdrop of the country’s high emphasis on promoting traditional culture,many policies have pointed out the need to vigorously promote the inheritance of outstanding traditional Chinese culture.As one of the most dynamic and closely related means of inheriting traditional culture,the design level of cultural and creative products is an important factor that determines product quality.However,the majority of existing cultural and creative product designs in the market suffer from insufficient exploration of cultural elements,a single presentation mode,and a lack of immersion and experiential sense.Currently,digital technology has been applied to many areas of life,including the field of traditional cultural inheritance.The combination of cultural and creative products with digital technology has become an inevitable trend,and the integration of digital technology with traditional culture can not only better facilitate the inheritance and promotion of Chinese culture and strengthen cultural confidence but also has a new era significance in the collision of ancient and modern,culture and technology.This article takes the design of Dongyi cultural and creative products as the research object,using user demand theory to identify the existing problems in current cultural and creative products,and innovatively combines AR technology with Dongyi cultural and creative products to propose a design method for Dongyi cultural and creative products under the background of AR technology.Firstly,by studying relevant literature on Dongyi culture,cultural and creative products,and AR augmented reality,the correlation among the three is sorted out.Then,based on the results of field research and questionnaire surveys,it is found that existing cultural and creative products mostly suffer from insufficient subject matter exploration,poor interactive experience,and outdated display methods.Next,using user demand theory and other principles,design principles that prioritize users and incorporate typicality,diversity,moderation,and content orientation are proposed,and design methods are developed based on these principles.Finally,atypical Dongyi cultural gene is selected as the theoretical support for design practice and optimization strategies are proposed based on an analysis of the design practice to provide a reference for the innovative design of other traditional cultural and creative products.