Research On The Design Of Cultural And Creative Products In Winter Olympics Based On Inheritance Of Zhangjiakou Regional Culture

Zhangjiakou culture has a long history.The unique geographical location and natural environment create rich and colorful cultural characteristics of Zhangjiakou.As a prefecture level city under the jurisdiction of Hebei Province,Zhangjiakou has been a significant northern city and overland port leading to markets of Mongolia,Russia and Eastern Europe from everlasting.It is also called the Gyeonggi portal and North Gate of Capital,which is a hotly contested military spot in history,.Its important position in politics,economy and military in history formed the spirit of regional culture of Zhangjiakou's,that is integration and opening up,solidarity and friendship,and tenacious struggle.In July 31,2015,Beijing won the right to host the twenty-fourth Winter Olympic Games in 2022.Chongli County,Zhangjiakou,Hebei province will undertake the skiing events.Zhangjiakou should take the Winter Olympic Games as a carrier and seize the opportunity to develop and disseminate its regional culture with cultural and creative products.This paper makes a comprehensive analysis of the regional culture of Zhangjiakou,and interprets the regional culture with the theory of cultural ecology.It also summarizes Zhangjiakou regional cultural resources,and explores the best representative of the regional culture in Zhangjiakou,which embodies integration and opening up,solidarity and friendship,and tenacious struggle.In view of the important significance and grim situation of Zhangjiakou regional culture inheritance,this paper puts forward a regional culture data-collection method based on public participation.And then,this paper analyzes the cultural and creative products of the Winter Olympics,classifies these product,as well as the consumers of these products of the Winter Olympics.In this paper,scenario study of consumer demand will be made,the special requirements of cultural and creative products in the Winter Olympics in Zhangjiakou will be put forward and the design principles of cultural and creative products in the Winter Olympics in Zhangjiakou will be summarized.From the perspective of product design,this paper studies the research level of regional culture design elements,and studies the design elements of architectural sites,natural landscape,painting arts and customs in Zhangjiakou regional culture.Finally,the author selects Carl Jung's prototype theory as the design concept,proposes the concept of prototype design,and concretely studies the prototype design method for product modeling,materials and colors.Ultimately in view of the above research theory,the author designs cultural and creative products in Winter Olympics based on Zhangjiakou regional cultureinheritance.