Research On The Public Value Construction Of Packaging Design From The Perspective In Science Of Design

In the new era of increasingly complex social conditions,natural disasters,epidemics and other emergencies,modern packaging design as a medium and platform,in seeking humanistic care,companies and brands are turning more to social issues and social welfare events: helping the disadvantaged and integrating the message of environmental protection and public welfare into brand packaging design,so as to build through packaging design works from the generation of public welfare content to The design of the packaging is a response to social issues and events.The packaging design is used to respond to social issues and problems,to empower public welfare design,and to maximise the public welfare value of packaging design through the active participation of the consumer public and the widespread dissemination of public welfare awareness,forming a grassroots grid effect of public welfare value creation.In order to maximise the public benefit value of packaging design,the core connotation is the manifestation of the hidden value of sustainable public interest.Therefore,through the lens of the science of design and under the methodological guidance of design,this study intends to answer three questions: what are the general aspects of public good in packaging design? What is the social value and mechanism of public interest messages and public interest advertising in modern packaging design?What is the current state of play of the social function of public interest awareness in modern packaging design and how does it guide the value of public interest? Through the integration of the internal and external factors of packaging design and a multidimensional design path,we will analyse the arguments from specific design cases,so as to build a multi-symbiotic public welfare value of modern packaging design.