Research On The Application Of Regional Cultural Elements In Dexing Of Jiangxi Province In The Packaging Design Of Kudzu Powder

"The treasure of mountains and rivers is De Nai Xing".Dexing is a charming mountain city with a long history,profound culture and beautiful scenery.This paper takes Dexing of Jiangxi Province as the research object,and discusses its application in the packaging design of "Ge Bai Wei" Kudzu powder.Reflecting the regional cultural elements of Dexing in Jiangxi Province in the packaging design of Kudzu powder can make the product packaging return to the tradition and design from the original ecology.It can not only add visual effects to the packaging design of Kudzu powder,but also endow the product with cultural value,which is conducive to creating the brand symbol of Dexing Ge and enhancing the brand competitiveness.At the same time,Dexing regional cultural elements can be carried forward and inherited as an important way to cultivate and practice socialist core values.The first chapter is the introduction,which expounds the design creation source and creation significance of Dexing regional cultural elements in Jiangxi Province in the packaging design of "Ge Bai Wei" Kudzu powder,sorts out the current situation of relevant design at home and abroad,formulates the research framework and summarizes the research content and innovation points.The second chapter,through field investigation,classifieds the regional cultural elements in Dexing,Jiangxi Province,analyzes the concept of packaging design of Kudzu powder,and analyzes the correlation between the two.The third chapter is the core part of the article,which mainly analyzes the specific application design cases of Dexing regional cultural elements in the packaging design of "Ge Bai Wei" Kudzu powder.It includes the extraction and reconstruction of human landscape elements in the packaging design of "Kudzu" Kudzu powder,the extraction and fusion of landscape elements in the packaging design of "Kudzu powder",and the inheritance and evolution of folk craft elements in the packaging design of "Kudzu powder".The fourth chapter describes the design case and application value of Dexing regional cultural elements in the packaging design of "Kudzu Flavor" Kudzu powder,which are analyzed in cultural value,aesthetic value and economic value respectively.Chapter five is the conclusion and prospect of this paper.In this paper,the relevant literature,books and design works at home and abroad are searched,and the research is carried out through the methods of review analysis,field research and data comparison.The preferences of consumers are analyzed and studied by the way of questionnaire survey.In addition,the line draft and color of the regional cultural elements in Dexing,Jiangxi Province are systematically summarized in the form of charts.Design techniques such as extraction,reconstruction and derivation are used to cleverly integrate regional cultural elements into the packaging design.Modern packaging design concepts are used to fully demonstrate the aesthetic,interesting,diverse and functional features of packaging design,which are discussed in the form of graphic cases.In order to prove the feasibility of Dexing regional cultural elements in the packaging design of Kudzu powder.The application of Dexing regional cultural elements in the packaging design of Kudzu powder is divided into three aspects: humanistic value,aesthetic value and economic value,so as to promote the development of packaging design of Kudzu powder to the direction of unification of local style and modern design.