Research On The Application Of Bronze Modeling Elements In Cultural And Creative Product Design Of Shanghai Museum

The Chinese and Ancient Bronze Hall of the Shanghai Museum is one of the main pavilions.There are more than 400 representative bronzes on display in the hall,basically covering the important historical periods from the Xia,Shang,Western Zhou,Spring and Autumn,Warring States to the Qin and Han dynasties.The collection is rich in types and exquisite in quality,with high historical and artistic value,and enjoys a high reputation both at home and abroad.The theoretical and practical exploration of this study focuses on the design,development and application research of a series of cultural and creative products related to the styling elements of bronzes of Shanghai Museum,and uses the carrier media of cultural and creative products to spread and publicize the extensive and profound bronze culture,so as to enhance the sustainable development of Chinese museum culture and bronze culture.Since the 18 th National Congress of the Communist Party of China,the national cultural development strategy has greatly enhanced the awareness of carrying forward museum culture,and the public’s desire for high-quality cultural life has been greatly enhanced.Therefore,the development of the museum cultural creative industry can effectively enhance the public’s recognition of traditional culture.By using the extraction of symbols of traditional cultural elements in the museum and the design of integrating modern cultural and creative products,the classic traditional cultural symbols in the museum are perfectly integrated into the carrier of cultural and creative products in the museum,which is more and more popular among the public.In order to inherit the museum culture,enhancing the cultural influence of museums has injected new vitality.The practical research of this subject mainly takes the modeling elements of classic bronzes in Shanghai Museum as samples,and integrates them into the design practice of cultural and creative products of stationery,so as to realize the perfect integration of the modeling elements of Shanghai Museum bronzes and functional forms of stationery,which is not only conducive to the spread of the bronzes culture of Shanghai Museum.The design of cultural and creative products can also bring aesthetic experience of traditional bronze culture,and explore feasible ideas and methods for the development and design of bronze cultural and creative products of Shanghai Museum.