Research On The Development Dilemma And Countermeasures Of Liangzi Lake Hairy Crab Industry

With living standards improving,the consumption structure tends to be diversified,people pay more attention to the safety,health and nutrition of food,and then the brand consumption of characteristic agricultural products has gradually become a trend.In recent years,as a well-loved and famous aquatic product,hairy crab has become a characteristic agricultural product which is developing rapidly all over the world.Hubei Province is one of the main producing areas of hairy crabs.After years of development,Liangzi Lake hairy crabs have become a cultural symbol of Hubei Province.The development of the hairy crab industry will help promote local economic development and play an important role in rural revitalization and farmers’ income increase.At present,the Liangzi Lake hairy crab brand is one of the well-known brands of agricultural products with regional characteristics that the government vigorously promotes.However,it should be specially pointed out that the development of hairy crab industry in Liangzi Lake is facing some dilemmas,and it is in urgent need of transformation and upgrading.This paper focuses on the development of the hairy crab industry in Liangzi Lake,which is of great significance to realize green and sustainable development of hairy crab industry.This paper mainly relies on the research and theories related to the development of the hairy crab industry and aquatic product industry at home and abroad,analyzes the macro-environment and current development situation of the hairy crab industry in Liangzi Lake,and finds out the current development dilemma of the hairy crab industry in Liangzi Lake.And then the SWOT analysis method is used to further analyze the competition situation of the Liangzi Lake hairy crab industry,summarize the advantages,disadvantages,opportunities and threats of its industry,and puts forward the countermeasures to break through the development dilemma of the hairy crab industry in Liangzi Lake.On the one hand,we should start from the strengths and weaknesses of the weak links.the first is to accelerate the implementation of efficient ecological breeding models to solve the problem of large-scale decline in production;the second is to improve the relevant laws,regulations and supervision mechanisms,improve the standardization of the industry,and provide a guarantee for the healthy development of the industry;the third is to strengthen brand building,improve the brand competitiveness of Liangzi Lake hairy crabs,and then form the industrial agglomeration effect;the fourth is to make up for technical shortcomings,enhance the technical strength and accelerate the standardization and industrialization of the hairy crab industry in Liangzi Lake;the fifth is to speed up the construction of basic public facilities,improve the level of industrial development,and reduce overall operating costs.On the other hand,it is to make full use of the advantages and opportunities of the industry to formulate corresponding strategies.The first is to focus on developing the hairy crab processing industry,enrich forms of product consumption,and expand product advantages;the second is to fully explore new industrial forms and seize the development opportunities of leisure agriculture to promote the integrated development of the hairy crab industry and rural tourism,culture,health care and other industries,and add new momentum to the development of the industry;the third is to vigorously develop "Internet+agriculture",so that Internet technology can be fully applied to the entire process of the hairy crab industry,and realize green and intelligent industrial development.The countermeasures proposed for the development of the Liangzi Lake hairy crab industry from theory to practice,in order to have certain reference significance for other similar characteristic agricultural products.