Research On The Development Of Rural Nantian Bamboo Industry In Liyang Based On SWOT-PEST Analysis

In 2018 and 2021,N village in D town of Liyang City was selected as the eighth batch of national "one village,one product" demonstration village and 2021 national village with billion yuan of rural specialty industry by virtue of rural Nantian bamboo industry.In 2022,D town was selected as the twelfth batch of national "one village,one product" demonstration village and2022 national rural characteristic industry output value of over one billion yuan town.Taking theories of green coordination,sustainable development and industrial integration as the starting point,this paper discusses the development history of rural Nantian bamboo industry in D town,and discusses the development status of rural Nantian bamboo industry in terms of its ecological environment,economic benefits,infrastructure and industrial pattern.Based on a survey of local growers and base managers,combined with relevant literature and theoretical models,we concluded that the current problems of the rural southern bamboo industry in D town include incomplete industrial chain,lack of relevant talents,imperfect industry standards,low industrial diversification and conversion rate,and insufficient industrial risk control ability.To this end,the thesis proposes that: first,the government’s service level needs to be improved,and policy and financial support needs to be improved;second,the quality of farmers needs to be improved,including their cultural level and production and management level;third,the influence of production cooperatives needs to be expanded to extend the industrial production chain of Nantian bamboo;fourth,technological innovation and diffusion needs to be emphasized,and technological innovation and technology diffusion needs to be increased,etc.Through the study of the rural Nantian bamboo industry,we aim to disseminate the successes and make up for the shortcomings in the development of the rural Nantian bamboo industry,so as to promote the benign development of the rural Nantian bamboo industry in D town.