Research On The Brand Construction Of Blueberry Industry In Jingyu County Based On Standardization Perspective

Jingyu County is a dominant production area for late maturing blueberries,and the blueberry industry has become one of the pillar industries of agriculture and rural economy in Jingyu County.Standardized production is an effective means of transformation and modernization of the blueberry industry in Jingyu.This article starts with the development of the blueberry industry in Jingyu,and takes measures to promote the establishment of a standardized production system for the blueberry industry,promote the standardized development of the blueberry industry in Jingyu,effectively safeguard the blueberry brand,promote the establishment of regional brands,promote structural adjustment,optimization and upgrading of the blueberry industry,and achieve industrialization and sustainable development of the blueberry industry.Through comprehensive use of literature review,field research,and other methods to analyze and compare the obtained data,it was found that there is only one local standard in Jilin Province for seedling cultivation.In the classification of fresh blueberries,there are standard deficiencies in Jilin Province’s local standards in terms of base selection,file management,variety selection,and other aspects.This article develops a blueberry standard system framework,standard system,and management standards.Agricultural standardization is the foundation of developing agricultural brand strategy,and cultivating branded agricultural products is an important means of promoting agricultural standardization.On the basis of standardization,drawing on advanced practices of brand construction in other regions,providing suggestions for the construction of Jingyu Blueberry brand,building Jingyu Blueberry brand,and promoting standardized production of blueberries through brand construction.The main problems in the standardization construction of blueberries include lack of standards,weak standardization awareness,and insufficient implementation of standardization construction,which limit the promotion and deep promotion of blueberry standardization production.And put forward suggestions for the construction of a standardized production system for the Jingyu blueberry industry: firstly,to accelerate the standardization process and improve the standard system;secondly,to improve the construction of the agricultural quality and safety supervision system,establish and implement regulatory systems and mechanisms;and thirdly,to strengthen the promotion and implementation of standards.At the same time,the following suggestions are proposed to accelerate the construction of the blueberry brand:establish brand awareness;The government plays a guiding role;Building a blueberry brand and improving product market competitiveness;Create a "full industry chain production model";Build a publicity and promotion system.