Study On Forest Ecosystem Cultural Service Value Perception Based On Social Media Data

With the development and change of economy,resources and environment,the social demand has gradually changed from single forest product to multi-aspect ecological product supply,forest culture,forest recreation,nature education and so on also cause people’s attention as the important value of forest.As a regional representative forest ecosystem,our National Forest Park plays an important role in providing a good environment for People’s recreation,recuperation,summer vacation,cultural recreation and scientific research.In the process of ecotourism development,as the cultural service of forest ecosystem is a new field,its basic connotation and boundary are not very clear,and the demand of tourists is not clear,there is the phenomenon of disorderly development of cultural service projects.Therefore,how to grasp the connotation and specific dimensions of the value of forest ecosystem cultural services,including forest parks,coordinating the development of ecological protection and cultural service value of forest ecosystem is a subject that needs to be deeply discussed and urgently solved.Based on the above background,the study uses the Mount Taibai Content analysis and grounded theory to study the value of cultural services in forest ecosystems,this paper tries to explain the connotation and subdivide the types of cultural services of forest ecosystem with Chinese characteristics,which enriches the application of qualitative research in the fields of tourism and ecology.Firstly,the framework of content analysis and coding analysis is established,based on which the content analysis of social media data is carried out,to clarify the high-frequency Mount Taibai of cultural services perceived by tourists,to construct the semantic network and to explore the correlations among the features;Through cloud tag visual clustering,26 cultural service topics are presented and their connotations are explained.Then,the social media data is coded and constructed using grounded theory research methods,on the basis of the 26 key words,an evaluation system of the value of cultural services in Mount Taibai ecosystems is formed,which consists of 7 value dimensions and 26 indicators.Finally,social media data for emotional analysis,through positive,neutral,negative assessment of the proportion of tourists to measure the value dimensions of ecosystem cultural services.The study showed that tourists had a positive overall view of the value of cultural services in the Mount Taibai ecosystem.Among them,the value of forest education was all positive,while the spiritual value,forest aesthetic value,social value,forest recreation value,forest health value and forest cultural value were all positive,however,there are some neutral evaluation and negative evaluation.Cultural services in the Mount Taibai ecosystem have many problems,such as uneven development of various cultural services,imperfect rules and regulations on cultural services,low level of information accessibility,shortage of professionals and lack of scientific management.Based on the above research,the paper puts forward the optimization strategy of forest ecosystem cultural service,which provides effective strategy and empirical experience for promoting the realization of our country’s ecological product value.