Research On Interactive Display Design Of Organ Donation Science Based On Situational Cognition

No donation,no transplantation.Human organ donation is a noble cause of benefiting the country and the people.The party and the government attach great importance to the development of human organ donation in China,and effectively promote the work of human organ donation according to law.The development of organ transplantation technology in China has also been at the international leading level,but the problem of organ shortage has always existed,resulting in a realistic dilemma of organ donation in short supply.In order to further improve the public awareness and willingness of organ donation,it is urgent to popularize organ donation knowledge and promote the concept of organ donation through extensive social mobilization.The existing popular science methods of organ donation are mostly direct transmission of content,and there is no systematic exploration of users ’cognitive needs for organ donation.Based on the favorable conditions provided by interactive technology for the popular science work of organ donation,under the guidance of situational cognition theory,this paper puts forward the design strategy of interactive display of organ donation popular science under situational construction and carries out design practice to promote users ’ effective cognition of organ donation knowledge.Firstly,through literature research and desktop research,the concept and method of popular science of organ donation,the application and value of interactive display design,and the theoretical model of situational cognition are analyzed and discussed.The situational elements of interactive display design of popular science of organ donation are deduced,and the design process of interactive display of popular science of organ donation is sorted out.Combined with design cases,the research direction of user cognitive needs is explored.Secondly,the public ’s cognitive needs are investigated.The public ’s cognition and attitude towards organ donation,the demand for popular science forms of organ donation and the status quo of popular science promotion are collected through questionnaire,interview and field research.After sorting out and analyzing the survey data and information,three user role models are constructed.The user needs are summarized and analyzed from four aspects :content,function,vision and emotion.The interactive display design strategy of organ donation science from the perspective of situational cognition theory is proposed : creating experiential cognition based on user situation,constructing positive emotional experience based on environmental situation,and achieving user behavior orientation based on task situation.Reduce user cognitive load based on product context.Finally,under the guidance of the design strategy,the design practice was carried out,and the interactive display system of the popular science organ donation process was designed and developed.After the feasibility evaluation and optimization of the interactive process,the organ donation practitioners and typical users evaluated the effectiveness of the design,which verified the rationality and effectiveness of the design.In view of the current situation of organ donation in short supply,this paper starts from improving public awareness and promotes cognition through scientific innovation.The introduction of situational cognition theory provides a new research idea for the exploration of popular science methods of organ donation.The application of interactive display design meets the multi-level cognitive needs of users,in order to provide a new research perspective for the promotion of popular science of organ donation.