A Study On The Competition Of Network Literature IP Industry Chain

Co-opetition relationship is an option for the long-term development strategy of the enterprise.It starts from the optimal strategy of the organization,and reduces the waste of repetitive costs and a variety of production costs by learning from other organizations,continuously product optimization,service supports,technology upgrading,cooperating in operation and management,whereby improving the industry’s core strength and competiiveness,increasing the economic efficiency of enterprises.At present,China’s IP industry chain is still in the early stage of industrial chain development,all aspects of the industrial chain is not yet mature,to actively use the competing strategic relationship,and promote the rapid development of the industry and mature.From the strategic perspective of the development of the industry,the network IP industry chain is needed to establish a long-term development advantages of the competing relationship,which is conducive to improving the production efficiency of the entire IP industry,accelerate the development and maturity of the entire industry.In this paper,the network literature IP as the research object,based on the theory of industry chain,game theory and other related theories,from the perspective of competing relations on the network IP industry chain analysis.First of all,combing the domestic and foreign research on network literature,IP,industrial chain and competing relations,and on this basis,the network IP,net IP industry chain,network IP industry chain competing relationship Secondly,the detailed division and summed up the overall composition of the IP industry chain,the type of upstream and downstream enterprise clusters and the details of each cluster,the stage of the development of the IP industry chain stage,and Secondly,based on the analysis of the composition,characteristics and formation pattern of the IP industry chain,the paper analyzes the relationship between the competition and the competition in the development of the competition.The relationship between the two sides of the game based on the reasons for cooperation and the reasons for the two sides to illustrate,and then use the Porter’s five forces analysis of the network IP industry,the IP industry,Competition and environment analysis,the use of value network theory on the industrial chain of enterprises competing environment for reanalysis work.Summary and overview of the network to strengthen the IP industry chain between the various types of enterprises competing value,and further discussion of the impact of network IP industry chain competing elements of what is the.Finally,combining with the theory of game theory and discussing the factors that affect the competing relations,we start to construct the asymmetric finite rational evolutionary game model of IP industry chain.This paper argues that to promote cooperation between upstream and downstream enterprises from the perspective of co-opetition relationships,can intervene in the following 4 aspects of reducing the cost investment of network literature from upstream and downstream enterprise of IP industry chain,rational adjustment and distribution of income distribution rate between upstream and downstream enterprises,increasing cooperation total revenue and Strengthen the supervision of laws and regulations.