Research On The Integration And Development Of Movie Culture And Tourism Industry From The Global Tourism Perspective

With the continuous improvement of people's material living standards,the new requirements for leisure life,the traditional sightseeing tour cannot meet the needs of people's spiritual life,cultural tourism quietly rise.In the promotion of cultural tourism Development,Film and television works for tourism destinations,promotional propaganda role is enormous.Enshi Autonomous Prefecture as a new tourist destination in recent years,more need to use film and television dissemination to expand the impact.Therefore,in the context of global tourism,promoting the integration of film and television communication and cultural tourism is a significant opportunity for Enshi tourism.Enshi Autonomous Prefecture has rich ecological cultural tourism resources,but in the film and television communication and cultural tourism integration development has just started,there is a single type of film and television works,regional cultural elements are not in-depth excavation,tourism marketing strategy is lacking,the local material conditions are relatively scarce,the people's spiritual needs are not enough Management experience and lack of talent.Based on the analysis of the development of the whole area tourism in Enshi Prefecture,this paper this paper discusses the close relationship between film and TV culture and tourism,combines the eco-cultural tourism resources in Enshi Prefecture,analyzes the advantages of Enshi and tourism integration,points out the problems occurred in the process of integration and puts forward the concrete solution path.Through research,it is found that Enshi's integration of film and television culture and tourism in the context of global tourism should be based on eco-cultural resources,with horizontal economic and cultural cooperation as a starting point and leveraging the creation of a national national tourism demonstration area and eco-cultural tourism in Western Hubei.The strategic opportunities of the circle,the establishment of literary creation bases and film and television shooting bases,production of fine film and television works,relying on the influence and dissemination of quality products,enhance the attraction of Enshi cultural tourism,promote the transformation and development of local cultural tourism industry.