Research On The Strategy And Countermeasures Of Dancesport Mobile Internet

With the development of mobile information technology,it has been familiar and accepted by the public in recent years,and has a certain development in each industry.At the same time,sports dance also has a good development opportunity in today’s mobile Internet era.As an online education platform based on sports dance teaching,dance Expo app is deeply loved by the majority of sports dance lovers and has got the opportunity of rapid development.The dance Expo app takes the sports dance course as the core.Through the development of online sports dance courses and the services derived from sports dance,it forms an internet education platform with comprehensive sports dance services.Based on its strong technical advantages,it makes seamless connection for sports dance lovers to learn sports dance.The main purpose of this study is to understand the current situation,problems and reasons of sports dance mobile Internet development in China,make full use of existing resources,subdivide the market,find the correct positioning for the development of mobile internet marketing,provide theoretical support for the mobile Internet of Chinese sports dance,and also provide a favorable basis for developers.This study can also provide reference for other sports applications in China.According to the characteristics of sports dance application in China,this paper puts forward some suggestions on the commercial operation and development of sports dance application market.This paper studies the strategies and Countermeasures of sports dance mobile Internet-taking dance Expo app as an example:1.The product system and brand effect of dance Expo sports dance app are insufficient.At the present stage,there are only teaching sections,and other service sections are not very rich.The brand has a certain popularity in the industry,but it has not established a high popularity in the sports field.2.The dance Expo sports dance app is not profitable and needs to obtain more sources of funds.Mobile Internet enterprises can not lack of funds.For the development stage,funds can help compete for market position.3.At present,the development strategy of dance Expo sports dance app is mainly diversified business strategy and defensive strategy.Stable,low-cost marketing gradually,improve the product system and optimize the management organization.4.Insufficient promotion in the development of dance Expo sports dance app.The scope of publicity is small and the efficiency is poor.5.The number of advertising development of dance Expo sports dance app is insufficient.The efficiency of investment promotion department is low,and there are no sponsors.6.The development of intangible assets of dance Expo sports dance app is low,mainly reflected in trademark rights,star endorsement,licensed goods,copyright and non patented technology.