Study On The Design Of The Virtual Image Of The Mobile Internet Brand

With active users of mobile Internet age, younger age, enterprises are expected to promote the brand image of the actual image among consumers is an important match challenge facing managers. More and more virtual image is now being applied to the corporate brand communications, users become part of the brand image of the virtual idol,narrow the distance between businesses, products and consumers, in order to become a bridge between brand and user, representative of the corporate image and vitality and with the corporate culture combined. Brand marketing has become the avatar of outstanding support.It was launched under the article this background research, virtual mobile Internet brand image of the design from four parts to describe, and Baidu bear the image of the child as a case for in-depth analysis: The first part introduces the development of mobile Internet brand avatar and pointed out the mobile Internet innovation avatar status and problems in the transmission. The second part of the research study analyzes the mobile Internet brand avatar conceptual design applications spread, which is the basis of the theoretical part of the article, is conducted behind the argument provided the theoretical guarantee; the third part of an integrated art and design, economics, brand communication theory, marketing, etc., were virtual mobile Internet brand image design value analysis. The last part through Baidu Baidu's mobile Internet Analysis bear children is reflected in the image of the product and social transmission.Research on Mobile Internet virtual brand image design help close to the consumer,vivid, unique personality avatar for the media, service enterprises and products as transmitters of emotional, deepen consumer brand awareness of enterprise products and brand loyalty.