The Research And Application Of The Dynamic Poster Design In The Digital Media

Under the tide of the rapid development of science and technology,the way information is spread is also becoming more diversified,the form of information expressing the traditional media,such as printing,broadcasting and television,has not met the demand of the Internet in the era of Internet.At the same time,with the development of computer and Internet technology,a new form of media,digital media,has gradually emerged in the public view and has gradually become the mainstream media form.Digital media includes cultural content products and services that use digital technology to generate,produce,manage,spread,operate and consume.It combines digital information processing technology,computer technology,digital communication and network technology and other technical fields.The dynamic design of poster is a new design phenomenon derived from the development of digital media technology.It is the product of the combination of traditional graphic design and new media technology,and has high research value.Compared with traditional posters,dynamic posters have a sense of time and space,and their performance is changed from static to dynamic pluralism,which brings new visual experience to the audience.As a new form of expression,dynamic poster breaks the limitations of traditional poster in visual communication,and provides diversified creation methods for the development of poster design.From the perspective of new media,the first chapter mainly expounds the characteristics and classification of poster design dynamic,and systematically classifies the dynamic poster from the perspective of application.In the second chapter,the visual elements in the dynamic poster are analyzed.The third chapter gives an overview of the impact of the dynamic poster design on the future design through the discussion of the examples,and puts forward some feasible suggestions for the future poster design.The fourth chapter seeks the creation method through the above research,carries on the practice application of the typeface dynamic poster.