Research On The Management Strategy Of Independent Music Brand "Modern Sky Music Company"

In recent years,after several setbacks in the downturn,China’s independent music is once again active in the Chinese music market,and ushered in the spring era of vigorous development of independent music.While many independent music labels are still engaged in fierce industry competition in the business of music publishing and artist packaging,Modern Sky fights its way out of the encircling obstacles and builds its own brand image in all aspects and fields.Many of its famous artists,strawberry Music Festival based live performance,music + lifestyle and other influences on the life and aesthetic of a group of audiences,successfully become the most famous,the largest and the most successful Chinese independent music label.As half of China’s independent music industry,Modern Sky’s production philosophy,brand building,mode innovation and other business strategies have provided valuable experience for other Chinese independent music labels.This article will be China’s largest independent music label "modern sky music company as the research object,take the interview survey method,case analysis,literature research,such as the management idea,management content,management means,communication channels and other aspects of business strategy to study modern sky,summarizes the modern sky more than 20 years of operating results,It also analyzes and explores what modern Sky can learn from the development of other independent music labels in China,so as to promote the benign development of China’s independent music market in the future.