| Independent music has long been labeled "my music", "non mainstream music" label, cause people’s extensive concern. Behind the label is the people of imagery on independent music prejudice. Independent music not deliberately seek their own personal independence of conduct, it represents a spirit of independence, emphasizing the idea of independence and music to watch, look at the attitude is now over commercialization of music culture, the pursuit of pure art value of music. The rise in the digital music, traditional music industry has been hit hard, independent music survival, development and cultural environment tolerance and technology conditions for independent music gradually into the scale and market. Few market factors of independent music market and traditional music is different, the revenue model is not the same. Independent music revenue mostly from live performances, and the support of traditional industry chain of the income from sales of audio-visual products. Domestic Independent Music Company solve the issue is to ensure the maximum profit under the premise of quality music, essential to solve the problem of integration of art and commercial development. At present, the domestic large and small Independent Music Company, the modern sky music company’s market development to do the most successful operation means constantly, to become the industry’s largest Independent Music Company. At present, the independent music industry development still exist many problems, market piracy, music copyright cannot get legal protection, the market performance is not standardized and so on. Aiming at these problems, the national policy support is vital to the development of the music industry, the need to improve the copyright law and strict execution, but also increase the network music and mobile application of the regulation, and the control of the media broadcast channels, from copyright music industry policy implementation supervision, purify the market environment. The music companies need to develop new business models, under the impulse of two aspects of policy support and market main body, market of domestic independent music can be more healthy development. |
