Research On Multimodal Narrative Strategies And Cultural Identity In Short Video Of Traditional Chinese Opera

According to the TikTok Intangible Cultural Heritage Drama Data Report,the form of short videos helps to break the dilemma of the spread and inheritance of opera art among young people.To explore why the form of short videos can help the art of opera break the communication dilemma among young people,this research takes the spread of short videos of Peking Opera on the TikTok platform as an entry point,comprehensively uses the social semiotics perspective and metaphor perspective in multimodal discourse analysis and relevant communication theories,analyzes the head account and sample short videos,and conducts semi-structured interviews with young short video lovers of Peking Opera.In the process of attracting young users’ attention and cultivating their cultural identity with the help of short videos,Peking Opera has a progressive process from "narrowing the distance" to "narrative involvement" and then to "meaning co-construction".Firstly,the short videos of Peking Opera break through the "stylized" boundaries of Peking Opera art,provide aesthetic and habitual satisfaction to young users and narrow the aesthetic and psychological distance with them.Secondly,through the restructuring of modal relationships and the application of multimodal narrative strategies,Peking Opera short videos enhance the "sense of identity","sense of protagonist" and "sense of presence" of young users,and deeply involve young users in the short video narrative from the perspective of emotion and experience.Finally,the short videos of Peking Opera have completed the self-identity construction of "we are both communicators of Peking Opera" through the "meaning co-construction" of creators and young users,and completed the social construction of cultural identity through the joint efforts of platform,society and theater.With the completion of identity construction and the formation of cultural identity,a new virtual cultural community has emerged on the short video platform.The study defines it as "We Media Theater Fans Group".This community has its obvious ethnic characteristics:Fans have a typical dual identity;The core of the community has changed from "opera" to "creator";The usage habits of member media have derived an"interactive cultural model";There is obvious fragmentation within the community.It is composed of two types of people.One is the fans who have advanced due to short video contact,and the other is the fans who have transformed from the original fans.The two types of people have obvious differences in browsing preferences and concept cognition.The cultural community and cultural identity formed on this basis are easy to loose.In the process of "drawing in,getting involved in and building together" with young users in the short video of opera,the conflict between innovative expression and respecting tradition,improving communication and maintaining the authenticity of art has become increasingly prominent.The conflict is manifested in the following problems:the unified presentation of comprehensive art,the breakthrough of stylized boundaries,the loss of the artistic charm of opera,the lack of professional standards of creators,and the rise of irrational fan culture.The dissemination of short videos of opera is therefore facing suspicion of false prosperity.In this regard,this study puts forward targeted measures around the group characteristics of young users.Firstly,it’s necessary to optimize the communication ecology and improve the level of image representation of opera performances.Secondley,the short video and theater should be differentiated and complementary in order to achieve a balance between improving the effectiveness of communication and ensuring the legitimacy of inheritance.Thirdly,to provide continuous power for the dissemination and inheritance of opera,it’s necessary to rebuild the dominant position of opera through the creative transformation and innovative development of opera art.Through the group cultural cohesion and immersive cultural attraction,the short video communication of Peking Opera has continuously strengthened the sense of belonging of young users and enhanced their sense of cultural identity.Its innovative attempt in communication is expected to provide ideas for the creative transformation and innovative development of Chinese excellent traditional culture,and provide references for the realization of more efficient communication of Chinese excellent traditional culture among young people.