Research On The Intellectual Property Image Design Of Liaocheng Ancient City Under The Background Of Cultural And Tourism Integration

With the development of society in the new era,and with the strong support of national policies,Liaocheng Ancient City adheres to the principle of building tourism with culture and highlighting culture with tourism,promoting the deep integration of culture and tourism,adhering to the two key points of high-quality transformation and development and market reform,achieving three breakthroughs in space,content,and market,fully leveraging historical,cultural,and geographical advantages,and highlighting the cultural landscape characteristics of the ancient city.Disseminate excellent regional culture to the outside,forming a unique tourism culture IP image.This article is based on the background of cultural and tourism integration,and conducts a deep analysis of the ancient city of Liaocheng,including historical context,tourism resources,cultural resources,and other aspects.From the perspective of IP construction,it gradually explores an IP image that is suitable for the development of tourism culture in Liaocheng and conforms to its characteristics.By utilizing the emotional and storytelling characteristics of the IP image itself,an image and content that can attract audience participation are generated.This not only spreads the culture of the ancient city,but also shapes the influence of the tourism industry in the ancient city of Liaocheng.It is crucial for the promotion and development of ancient city tourism.This article first provides a specific explanation of the theoretical content,and through the analysis and research of excellent tourism IP image cases at home and abroad,as well as the research on the current development status of tourism in the ancient city of Liaocheng and the analysis of the internal visual system of the ancient city,it points out the importance of designing the tourism culture IP image of Liaocheng ancient city.Exploring the resources of the ancient city from local culture,conducting strategic research and summary on the IP image of the ancient city from the perspectives of personalization,emotion,and story setting,and conducting research and analysis on the audience to further establish the IP image of the ancient city.Finally,extending and designing the IP image of the ancient city will help promote the sustainable development of tourism construction in the ancient city of Liaocheng.